Financial Market

Caldera credits impressive financial standing to sustained expansion

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French software manufacturer Caldera has released information about its vigorous financial growth, demonstrating how its commitment to innovation and its international sales and support platform have been key to its solid position in spite of the recent global fiscal situation. Complementing this progress is this year's release of Variable Display, a digital signage solution for wide-format print companies, and the ongoing improvements brought to Flow+, a print business management solution incorporating ERP modules.

 

With current working capital standing at €204,000 [£181,000/$289,000], the main period of expansion for the popular print workflow and RIP software manufacturer has been between 2006 and 2010, where it reports a total augmentation of profit of some 130 percent. This average advance of 25 percent per year indicates how continuous product development and comprehensive support have allowed Caldera to sustain its existing clients to the high standard they have come to expect, while also expanding its customer base.

 

"With a 30 percent month-on-month increase already in evidence so far this year, we are confident that we will meet and exceed our turnover target for 2011 of €7 million [£6.1m/$9m]," comments Joseph Mergui, chief executive officer of Caldera. "While Caldera will continue to provide and develop scalable, top-flight applications for all types of graphic arts producer, we are now looking to expand our share within Asia and other new territories, with a mid-term turnover objective of €15 million [£13.3m/$21.2m] in 2015."

 

"Following on from the success of Flow+, which gives print houses the ability to integrate enterprise resource planning seamlessly with their operational controls, Caldera has also extended its expertise into the digital signage and DOOH markets with a new offering," adds Sébastien Hanssens, the company's vice-president, marketing. "Caldera's Variable Display provides a way for our current customers to manage existing media assets across multiple screens using an accessible interface, creating new cross-media opportunities for graphics and advertising producers.

 

"At a time where development in vertical markets is crucial for every business in the printing sector, Caldera is providing the best possible circumstances to our customers so that they can expand their existing services logically and sustainably," continues Mergui. "We believe that the high quality of printed graphics that our customers produce daily can be extended, with Variable Display, into the digital signage market to create advanced integrated campaigns for their clients."

 

Caldera's complement of 44 full-time staff members services a broad global reach, with 75 percent of its business conducted overseas in the key markets of North America, Germany, Italy and Great Britain. Because different businesses, from individual user environments up to corporations, can enter at a suitable price point and upgrade in a modular fashion, Caldera's software solutions continue to guarantee a powerful print management and RIP option for all graphic arts production environments.

 

Caption:

Caldera Graphics is a software company with more than 20 years' experience in developing, marketing and supporting high-quality technological software for wide-format imaging with a commitment to increasing productivity, cost-efficiency and colour output. Caldera's suite of award-winning, production-orientated print and print-to-cut workflow programmes offers colour management, imaging and driving solutions for large- and grand-format peripherals.

Reach Media Group Announces The Acquisition of EMN Worldwide

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RMG

RMG Solidifies Leadership Position In Executive Travel Media Sector


SAN FRANCISCO – April 11, 2011RMG Networks announced today that it has acquired Executive Media Network Worldwide (EMN), the leader in airport executive lounge media. EMN controls virtually all of the place-based video media assets in United, Continental, Delta, US Airways, Alaska, as well as the US based inventor for KLM, Lufthansa, and Air France executive airline lounges. EMN also has rights to sell video media assets in the terminals of the most traveled airports and executive airports in the United States and Europe, including WiFi advertising, touch screen and experiential campaigns. In addition to airport media, EMNs advertising assets on the Amtrak Acela Express train provide further opportunities for advertisers to target an elusive, affluent, executive audience. EMN is one of the fastest growing and most profitable Digital-Out-Of-Home (DOOH) media companies in the United States.

“Advertisers have demonstrated a desire to intercept affluent, senior executives in captive viewing environments. Fortune 500 software, auto, insurance and consumer goods companies have all recognized the powerful impact of captive viewing in DOOH Media Environments” said Garry McGuire CEO, RMG Networks. “Combining EMN’s dominant position in airport digital media with RMG’s leadership position in in-flight captive seat-back television, is a powerful integrated media solution for advertisers.”

This captive viewing environment is one of the most in-demand digital-out-of-home media assets in the marketplace.

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Gross Monthly Digital Video And Exposures

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Nielsen has just released the first-ever standardized audience measurement report for the digital place-based media industry, and the data clearly shows the strength of Zoom’s digital networks:
 
GROSS MONTHLY DIGITAL VIDEO AD EXPOSURES, P18+
(September-December 2009)
 
 
Network
Venue
Persons 18+
% 18-34
NCM
Movie Theaters     
35,301,188     
47%
Captivate
Elevators
31,332,148
55%
Zoom Fitness
Health Clubs
29,396,229
43%
Screenvision
Movie Theaters
26,390,071
47%
Zoom Social
Bar/Restaurants
25,165,269
84%
AMI
Bar/Restaurants
22,609,400
53%
The Hotel Networks   
Hotels
22,196,922
34%
GSTV
Gas Stations
21,306,028
44%
indoorDirect
Restaurants
14,146,853
43%
RMG Fitness
Health Clubs
9,548,019
35%
TOTAL
  237,392,127 50%
 
 
  
This report shows the true impact and scale of Zoom’s digital networks while providing our clients and agency partners with transparent, consistent data that allows for easy comparison across media types.  A few points we wanted to highlight:
 
  • A one-month ad program on Zoom's two digital networks delivers more A18-49 impressions than NCM and Screenvision COMBINED
  • A one-month ad program on Zoom's two digital networks delivers A18+ ad impressions equivalent to approximately 20 primetime TV ads, at a fraction of the cost 
  • Zoom’s Fitness Network delivers more than 3 times the number of impressions of our nearest competitor, RMG Fitness (Ideacast)
  • With an A18-34 audience composition of 84%, Zoom’s Social Network efficiently delivers more monthly A18-34 & M18-34 impressions than any other Nielsen-measured network, including NCM and Screenvision
 
Zoom’s digital networks are leading the growth of the digital place-based media industry, providing efficient and effective solutions that complement and enhance traditional media plans.  We look forward to discussing this further with you in the near future and would be happy to review the details of Zoom’s Nielsen measurement in more detail. 
 
To receive a copy of the complete Nielsen “Fourth Screen Network Audience Report”, please contact your Zoom Media & Marketing sales representative.  To view the Nielsen press release regarding this report, please click here:  Nielsen Release.

Global Digital Out Of Home Forecast 2009-2014

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dooh_forecast2

Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010.  

Throughout history, emerging media supported by strong audience metrics have consistently grown during economic recoveries after deep recessions. This was true for radio in the '30s and '40s, broadcast TV in the '50s, cable TV in the '80s and '90s, and Internet and search in the '00s. The publishers data strongly suggest history will repeat itself in the case of digital out-of-home media, due in part to today's unprecedented media disruption and fragmentation, people consuming more media out of the home all day long, and with media stakeholders placing greater emphasis on audience measurement.  

While the rate of growth has gone through a "gold rush" and predicted "shakeout" phase, with decelerated growth for the second consecutive year, the report anticipates U.S. spending will grow 2.0% to $2,469 billion in 2009, with worldwide spending up 4.7% to $6.69 billion. Starting in 2010, the report forecasts digital OOH will move into a "breakout" phase and grow at a compound annual rate of 9.4% through 2014 in the U.S. and 10.1% globally. During the forecast period, many video advertising network and digital billboard sub-segments are anticipated to see double-digit growth in spending.  

For more information please click on:  
Research


The digital OOH media sector was first identified and defined by the publisher in 2007. The Global Digital Out-of-Home Media Forecast 2009-2014 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and analysis.  

The much anticipated 2009 edition covers 15 countries in the Americas, Eastern Europe/Middle East/Africa and Asia/Pacific; has been expanded to reflect input from more than 650 digital OOH companies; presents exclusive findings and predictive analysis and runs 185 pages with more than 30 data tables & charts, as well as the largest collection of digital OOH company profiles with contact information ever assembled. Detailed drill-down segment and sub-segment data from the publishers deep repository of proprietary spending and media usage databases provide media stakeholders with the essential planning tools for developing sound strategic initiatives in an evolving digital OOH media space.  

Exclusive History, Spending, Trends and Analysis Available No Place Else:  

- Definitions & Segmentation:  
-- Video Advertising Networks (VANs) - In-Theater, In-Retail, In-Office, In-Entertainment, In-Transit  
-- Digital Billboards and Ambient Advertising - At-Road, At-Transit, At-Entertainment, At-Retail  

- US and Global digital OOH Media Spending Analysis 2004-2014  

- Global Regions Covered: US, Canada, Latin America, Western Europe, Eastern Europe/Middle East/Africa, Asia/Pacific  

- Countries Covered: US, Canada, Brazil, UK, Germany, France, Spain, Italy, Russia, Middle East & Africa, Japan, China, South Korea, Australia, India  

- Digital OOH Share of Overall Out-of-Home Media Spending  

- Top 20 Video Advertising Network Providers  

- Top 20 Digital Billboard Providers  

- Top 10 Trends Driving DOOH Going Forward  

- Digital OOH Spending by Company Cluster - Top 10, 11-25, 26-50, etc.  

- Share of Digital OOH Spending by Company Size - Over $100 Million, $50-$100 Million, etc.  

- Digital OOH Spending by Ad Categories 2009  

- Share of Digital OOH Spending by Segment  

- Share of Digital OOH Spending in 2009 - National vs Local  

- VAN Spending 2004-2014  

- Digital Billboard Spending 2004-2014  

- VAN Share of Digital OOH Spending 2009  

- Global digital OOH Media Spending Analysis - Americas, EMEA, Asia/Pacific  

- Global digital OOH Spending and Share by Region and 15 Selected Countries  

- Share of VAN Visitors with Income Over $100,000  

- Time Spent Annually with Media Per Person - 1984 vs 2008  

- Number of Visitors Per Venue Type, Visits Per Year and Avg. Minutes Per Visit  

- Number of At-Road Digital Billboards 2004-2014  

- Number of Commuters and Time Spent Commuting  

- Pro Sports Attendance 1985 - 2009  

- Estimated Consumer Interaction with VANs Per Month  

- Comparative CPM Rate Ranges by Medium  

For more information please click on:   Reseach
Title Index:  

Methodology  

Executive Summary  
- Key Takeaways  
- Digital Out-of-Home Media: Definitions & Segmentation  
- U.S. Digital Out-of-Home Media Analysis, 2004-2009  
-- Video Advertising Networks  
-- Digital Billboards  
-- Ambient Advertising  
- National vs. Local  
- Advertising Categories  
- U.S. Digital Out-of-Home Media Forecast, 2010-2014  
- Global Digital Out-of-Home Media Analysis, 2004-2009  
- Global Digital Out-of-Home Media Forecast, 2010-2014  
- Breakout to Shakeout  

Video Advertising Networks  
- Key Takeaways  
- Definitions & Segmentation  
- Video Advertising Network Analysis, 2004-2009  
-- In-Theater  
-- In-Retail  
-- In-Office  
-- In-Entertainment  
-- In-Transit  
- Video Advertising Network Forecast, 2010-2014  

Digital Billboards  
- Key Takeaways  
- Definitions & Segmentation  
- Digitial Billboards Analysis, 2004-2009  
-- At-Road  
-- At-Transit  
-- At-Entertainment  
-- At-Retail  
- Digital Billboards Forecast, 2010-2014  

Global Digital Out-of-Home Media  
- Key Takeaways  
- Global Digital Out-of-Home Media Analysis, 2004-2009  
- Americas  
- Europe/Middle East/Africa (EMEA)  
- Asia/Pacific  
- Global Digital Out-of-Home Media Forecast, 2010-2014  

Appendix  


Pricing:  

Electronic  (Single User) : EUR 1104  



Related Titles also available from Research and Markets:  

Zoom Media Acquires Sports Display!

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Canada’s Leading Placed Based Media Company Acquires One of North America’s Largest Local Sales Organizations  

 

MONTREAL, QC – Zoom Media, the world’s largest and fastest growing digital fitness media company and one of the largest digital placed-based companies in the world, today announced the acquisition of the assets of Sports Display (SDI), a California-based company that places local advertising in a network of thousands of venues across Canada and the United States.   

 

“The acquisition of Sports Display immediately provides Zoom with one of the top local sales organizations in Canada“ said Andy Querin, President of Zoom Media Canada.  “This local sales organization, combined with Zoom’s existing local and national sales teams will allow us to bring additional local advertising partners and revenue to our growing digital venue portfolio.”  

 

Sports Display’s local field force, consisting of over 100 sales executives, currently sells advertising into a network of traditional, static displays in over 3,000 venues across over 100 CMAs in Canada and the United States.   Over the past year, SDI built out over 150 digital venues as they began converting from more traditional, static formats to digital displays.  This acquisition supercharges that process by instantly giving SDI’s sales organization access to Zoom’s 2,000 digital venues across North America.

 

“It has been a pleasure to get to know the Zoom team over the past year and I couldn’t be more excited about teaming up with them,” said SDI co-founder Terry Parkin.    “Zoom’s huge venue footprint, strong national advertiser focus, and digital expertise is the perfect complement to the organization we have built over 33 years.”

 

Parkin, along with co-founder Ron Benjamin, and the existing SDI management team are going to be joining Zoom as part of the transaction.  “Zoom’s growth has been fantastic over the last few years,” said Benjamin.  “We believe the addition of a strong local sales organization will only further their growth and we look forward to being a part of it.”

 

For Zoom, the addition of local sales capabilities is the latest in a number of steps the company has taken to consolidate its presence in its chosen industry verticals, having accomplished 6 acquisitions (including SDI) in the past 18 months. “In the out of home industry, local advertising can account for as much as 70% of revenue,” said Zoom CEO François de Gaspé Beaubien.   “The addition of the Sports Display team to Zoom is a perfect complement.  We plan on investing in and growing our local sales organization quickly to meet the needs of local advertisers as well as our venue partners.  Local sales will also enable us to build out deeper coverage into our 150 existing DMAs, plus add even more markets, giving national advertisers unprecedented reach and terrific national coverage for their buys.”

 

"We are thrilled to be joining to the Zoom team in Canada" shared Gary Smith, SDI VP Canada.  "Zoom has built a superb reputation coast to coast and my team and I are eager to represent Zoom's great assets and venue partners."



 

 

About Zoom Media

Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom reaches specific target audiences in its 8 networks including resto-bars, college and university campuses and fitness centres. Research, event-marketing, creative-production and media-integration services are also provided. Zoom Media is a member of COMB and provides audited circulation of its advertising panels. Zoom is also a founding member of OMAC and a board member of CODA. Zoom Media is an equal partner in Fashion Frame, with over 6,000 boards in the change rooms of some of Canada’s leading fashion retailers. Overall Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, over 26,000 of which are digital. www.zoommedia.com

 

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