The Blonde at the Grocery Store

Legally Blonde the Broadway musical during the summer was seeking to drive ticket sales for the show. The target for this advertising campaign was not who you may think. You maybe thinking that a hip and trendy person shopping in downtown SoHo, Ny.  But you would be wrong. The audience the musical sought to gain was in the brough and subburbs surrounding the city.  Reaching families and singles alike who would like to spend a great night out in New York to take in a show.

Employing the services of 3 Feet Media the show was able to advertise at local grocery stores.  What is referred to as nessecity media. Nessecity media targets people when they need to complete a task or appear for a responsibility.  3 Feet Media offers Giant Food Stores, Grogers and PathMark locations in regions across the US.  Legally Blonde was able to place their show ad company in front of thousands every week on a back lighted scrolling advertising display.  To go the extra distance for the show, each person will stop at the location to attain the store circular. This is a face to face for the Broadway Musical and the customers paid through GFS structured finance program.